| STRATEGIC
ALLIANCES
PlanetToday.com has
adopted a strategy of focusing on core competencies of our organization
and to outsource, partner and contra where appropriate!
PlanetToday.com LAW™ Application Software
PlanetToday.com believes that it is critical to have a well rounded experience-based content with a mix of lifestyle, local services & content. To this end we are actively pursuing alliances with content specialists in these area. A sample of such alliances include: Telemedia Publications for lifestyle and localized content, and eieiHome for its localized services and 'how to' content.
Cracking the local market in the area of local advertising / e-Commerce sales has unique obstacles and characteristics. PlanetToday.com has a proven track record in the area of local sales and will continue to pursue this revenue source in LAW™ communities. In addition, PlanetToday.com has been negotiating alliances with several other complementary players in this arena, whereby a revenue / resource sharing arrangement will be negotiated. PlanetToday.com continues
to look for 'win win' alliances with other providers who can benefit
from our localized approach.
PlanetToday.com has and will continue to identify National Affiliates that round out and complement our lifestyle-based experience. We are utilizing existing affiliate programs, and actively pursuing the creation of our own National storefronts (again through partnerships). Our micro-marketing approach has lead to an impressive click through ratio of 15%.  |
Local Area Webs™ or LAWs™ are built using IBM's Lotus Domino
software and are fundamentally designed for ease of use. LAWs™ will
support conventional applications such as e-mail, discussion forums,
on-line help and e-commerce. The software is designed to allow local
retailers and businesses to directly communicate with on-line consumers
by demonstrating products in graphic form on-line. In turn, on-
line consumers can communicate directly with their local retailer,
request information and purchase products. Finally the software
allows for dynamic generation and editing of content, without requiring
any programming savvy, or even HTML editing capabilities on the
part of the end user. This decentralized content management capability
makes for extremely efficient operating costs because there is no
need for an extensive webmaster staff that would typically handle
the input and management of all the content across the 1200 sites.
The sites are essentially password protected but self serve and
allow the people closest to the content, the people who live in
the community, to keep it up to date.
Telemedia's
dynamic mix of eleven high-quality magazines in both
English and French markets deliver a strong mix of national,
regional and niche markets to advertisers. 
In
1997 eieiHome (formerly Chargnet) was developed as the first
comprehensive home-related site available on the Internet.
eieiHome offered consumers access to useful information,
do-it-yourself tips and tricks and a directory of service
and product providers in 80 distinct categories. Based upon
the idea that all companies would require an online marketing
presence, they targeted small and medium sized local businesses.