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OUR PRODUCT

  PlanetToday.com's Web Site Evolution

In an effort to maximize PlanetToday.com's coverage of communities within North America in a two year period, PlanetToday.com has adopted a phased approach to its product line. Below is a description of each phase of the product. As a subsequent phase rolls out, it builds upon the features provided by the previous phase in a manner that is seamless to the user.

Overall the product line represents the next generation of service oriented, user-centric, infomediary Internet sites - easy access, user-friendly information utilities designed for the dissemination of needs based information, products and services via state of the art e-business, e-Commerce and e-marketing solutions.

Phase 1 - Local Area Web™ (LAW™) Portal
Phase 1 LAW™ portals focus on saving users time by bringing the Internet down to earth. LAW™ portals consist of local content from the worldwide web , organized for easy point-and-click access.

Phase 2 - Fully interactive local site
PlanetToday.com's fully interactive sites provide users FREE point and click access to needs-based information. Community organizations and associations generate the needs- based content via our self-serve web sites that they update directly through their browser (not requiring any HTML expertise). Local businesses pay for access to highly focused micro-markets via our self-serve web sites that they update directly through their browser (not requiring any HTML expertise). Businesses get interactive marketing capabilities that allow them to build relationships with online consumers. Phase 2 also includes our publication called 'The Month Ahead' that contains a calendar of events for the upcoming month, and is delivered to selected households in the community.

Phase 3 - e-Commerce enabled, fully interactive local site
The LAW™ begins selling and hosting e-Commerce and e-business solutions. Businesses can now process complete end-to end transactions on-line. Back-end e-business capabilities provided by IBM can integrate merchant orders with local distribution centres, and/or delivery services. A phase 3 LAW™ enables users to purchase items on-line for inexpensive and rapid delivery. Phase 3 LAWs™ focus on saving even more time and money for users and community stakeholders, as well as transforming traditional businesses into e-businesses, generating e-Commerce revenues in the process.

Phase 4 - co-op enabled, fully interactive local site
Once a LAW™ is well established and profitable via e-marketing, e-Commerce and e-business revenues, additional revenue streams are generated via additional value adds to the consumer such as bundled products and services offered at substantial discounts through PlanetToday.com discount clubs