COMPANY OVERVIEW

Business Summary

PlanetToday.com Local Area Web™ (LAW™) properties are designed to capture a significant portion of local markets that account for nearly 90% of commerce. LAWs™ use a "clicks n' mortar" approach, combining traditional media, advertising, and business with advancements in online interactivity, media, e-Commerce, and e-business. The result is a next-generation platform - an information, commerce, and business utility - that generates substantial revenues by facilitating interactions and transactions at the local level.

Why Local?

In a community there are more revenue sources than meet the eye. PlanetToday.com's view of their future on-line revenue sources is as follows

In an average town of 77,000 households, there is a buying power of over $4.5 billion.

PlanetToday.com stresses monthly repetitive revenues by making the existing infastructure more efficient. We create a virtual community along side the actual community. Our revenue comes mainly from transaction fees.

Plus not commonly known revenue sources such as:

PlanetToday.com's community oriented structure facilitates all these initiatives for a fee.

Where to Begin?

In answer to the question of how to capture a piece of the repetitive business that goes through a community, PlanetToday.com simply looked at the three "pillars" of each and every community:

1. Private Sector
2. Non-Profit Associations
3. Government

Without exception, every community has as its cornerstones, these three areas of activity. Herein lies just one of the many fundamental differentiating factors between LAWs™ and other online endeavors. By adopting real community cornerstones as the very foundation of LAWs™, PlanetToday.com permeates the community, addressing the needs of all community stakeholders and citizens without exception or discrimination.

How does it Work?

The LAW™ consists of several major elements, some online, others offline.

The Customer is King
The most important element of the LAW™ is the acquisition and maintenance of customers (users), since it is their continued activity on the site that generates revenue. In order to attract and keep users coming back to the LAW™, PlanetToday.com has developed a multi-faceted strategy whereby the LAW™ delivers valuable time and money saving information, products, and services to customers.

Valuable Information
Information of relevance to citizens is often related to tasks and scheduling of their day-to-day lives. "What time is Billy's baseball practice?", "When is the parent-teacher's meeting?", etc. The LAW™ software enables clubs, associations, even businesses to manage their own self-serve LAW™ pages directly via their Internet browser, without any programming knowledge. This unique feature saves the association and its membership a great deal of time, and keeps people coming back to the site on a regular basis to get the latest updates to newsletters, schedules, etc.; all this, with a minimal cost on the part of PlanetToday.com.

In addition, the LAW™ is a handy reference guide for many worldwide websites as well. PlanetToday.com has implemented a thorough content strategy that links users directly to valuable websites, by-passing the often frustrating experience of using an Internet search engine.

Valuable Products and Services
Coupled to the useful information and content available to users on the LAW™ are products and services provided by local, regional, and national vendors. Whether it's a GM dealership where customers can browse inventory online, an e-Commerce enabled grocery store that delivers in 30 minutes, or one of PlanetToday.com's National Affiliates, the LAW™ makes e-Commerce relevant to customers' daily lives.

Business to Business
e-Commerce and e-business are hallmarks of the LAW™. PlanetToday.com helps businesses reduce costs and increase revenues; this translates into more competitive pricing and ultimately greater value for the end consumer. Business to business revenue is considered to be at least as important and lucrative as business to consumer revenue.

Loyalty Programs and Relationship Marketing
Every registered user of the LAW™ will be able to earn loyalty points. These points are readily transferable into cash at any ATM, anywhere in the world, via a debit card held by the user. Clubs and associations who refer their membership can earn Clix on the activities of their members; this is a powerful motivation for associations to encourage user participation on the LAW™. In turn, businesses large and small can offer various offers, discounts, etc. to cardholders, and drive new business and greater revenues. The LAW™, as always, is the conduit and facilitator for this Incentive Marketing approach, and reaps greater and greater revenues as the site develops over time.

Traditional Media - Even more "Clicks n' Mortar"
PlanetToday.com publishes "The Internet Today - Community and Internet Guide", that helps advance and enhance the LAW's™ presence in the community. Through content and advertising co-op, customers can experience the LAW™ in multiple ways: with print articles featuring clubs and associations who are now online, radio features highlighting community events taken directly form the online calendar, etc. This way, PlanetToday.com can reach each and every user in a community, whether they have Internet access or not.

Likewise, businesses who are far from taking the leap into e-Commerce will be able to take a "graduated approach", whereby the LAW™ bundles online with offline advertising, etc. As for the e-Commerce enabled businesses, the LAW™ will provide them complete local marketing solutions to drive customers into their stores as well as onto their website.

Human Interaction: Site Manager & Community Leaders Driven by Profit-Sharing
As much as e-Commerce and the Internet is automating lifestyles, the most popular online activities are still e-mail, chat, instant messaging, and other types of human interaction. In a community, customer care and relationships depend very much on high levels of service and one-on-one contact. That is why PlanetToday.com LAWs™ depend on a local Site Manager and a team of Community Leaders whose role is to build critical relationships with non-profit associations, community groups, businesses, etc. A community's trust is absolutely paramount for the LAW™, because without it, the LAW™ cannot win customers, businesses, and ultimately, revenues. Each LAW™ will be a profit center with the Site Manager sharing in the profits. In turn, each of the 12 content areas such as Community Shopping, Business to Business, Town Hall, etc. will be its own profit-center with Community Leaders sharing in the earnings.

The Technology
We list this last, because technology is the method of delivery that permits LAWs™, but should not be the focus. PlanetToday.com partners with aithent.com and others to deliver the technology necessary to make the LAW™ operate seamlessly.

The Execution
PlanetToday.com has the knowledge, expertise, and experience in establishing and operating highly profitable Local Area Web™ centers. PlanetToday.com's ability to implement and execute where so many others have failed is a crucial differentiating factor between PlanetToday.com and other so-called "local" websites.

The Bottom Line

PlanetToday.com has spent years researching, developing, and perfecting the online model for local and regional market economies. Investing in a Local Area Web™ property is like making an investment in the commercial real estate of the future and much, much more. The LAW™ is the new platform, the new facilitator of information and exchange at the local level. Every transaction the LAW™ facilitates will earn revenue. In the long run, as PlanetToday.com becomes established as the premiere online destination for day-to-day repetitive needs, its approach will translate into tremendous revenues and profits.