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COMPANY
HISTORY
The Planet Group
of companies is comprised of Planet Publications, Planet Today Inc.
and its subsidiary Planet America Inc. Planet publications has been
in the community magazine business since 1985.
Planet Today
Inc. and Planet America Inc. are essentially in the community portal
business. These community portals are highly differentiated and
unique in the marketplace, by virtue of how PlanetToday.com defines
a community portal and the content, features, and functions it delivers.
The Planet Group
has been in community-oriented business for 10 years, originally
in print media (Planet Publications), but as more cost effective
technology became available, PlanetToday.com evolved to take advantage of
new opportunities. Recently with the advent of the internet, PlanetToday.com
has migrated its business onto this exciting technology using IBM's
Domino web technology to maximize the interactivity between all
constituents within a community . PlanetToday.com has taken advantage of
the features that the internet and IBM's Domino web technology offer
to take a community newspaper business model to the next level which
provides three distinct benefits:
1.
Two-way interaction between PlanetToday.com and the community at large,
as opposed to the old one-way, "broadcast-via-print" newspaper model.
2.
The emergence of new revenue opportunities as a result of this
two-way interactivity which are not available in the traditional
newspaper model.
3.
The possibility for unique and diverse community-originated content
within each community which can be created and delivered at drastically
reduced operating costs, resulting in economies of scale that
are far lower than those of high-volume print.
Throughout its
experience as a community oriented business, PlanetToday.com has honed a
business model recognizing that a community is essentially comprised
of three distinct components:
1.
Private Sector
2.
Non-Profit Organizations
3. Government Sector
PlanetToday.com blends
all three sectors together effectively into its community sites.
Failure to include ALL aspects of a community results in
an experience that falls short of fulfilling all users' expectations
and needs. This would detract from site 'stickiness' and deter access
to potential revenue sources.
Most WWW players
hock their wares from a central location without recognizing the
reality of where 90% of all activities and business is done - the
local community.
PlanetToday.com is founded
on the local community concept and is happy focusing its efforts
in local markets where 90% of commerce takes place, while leaving
the big 'Net players competing for the remaining 10%.
PlanetToday.com intends
to rollout 1,200 community portals that it calls Local Area Webs™
over the next 5 years. As of June 30, 2003 they had 104 such sites under construction. The state of Florida has been licensed to licensees.
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